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Countdown to Enter

American Advertising Awards | 2022

Cost Per Entry
Become a member by December 31 to take advantage of the member rate.

  • Members | $49
  • Nonmembers | $79
  • Students | $32

For every 5 entries, get 1 FREE!

  • Use Promo Code: AAAPromo (case sensitive) 

View the rules and categories:

Deadline to enter: Jan, 7 2022 @ 5PM

American Advertising Awards submissions for the AAF Cape Girardeau competition can be entered online December 6, 2021 – January 7, 2022 until 5 p.m. All physical entries will be accepted by Jaimee Holland from January 3 – 7 at 1610 N Kingshighway St #202, Cape Girardeau, MO 63701. All entries must be dropped off or completed online by January 7 by 5 p.m. Contact info@aafcape.com or call 573.803.2640 to arrange a no contact drop-off or pick-up of your entries.

Winners will be announced at the local American Advertising Awards event hosted by AAF Cape Girardeau in February 2022.

Questions? Call 573.803.2640 or email info@aafcape.com

Demystifying the AAAs

Need help figuring out what and how to enter? Check out the recording of last year’s presentation on Demystifying the AAAs.  We review the entry and judging process, provided tips on entering, as well as changes to the process implemented this year due to Covid-19 (we will be following the same protocols for 2022).

Demystifying the AAAs - Presentation

:50 | About the AAAs
11:45 | Tips on Entering
21:00 | Categories & Subcategories
32:20 | Walk-Through on Entering

What are the American Advertising Awards?

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an ADDY Award – recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national award.

Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.